Expert Insights on AI, SEO, Paid Media, Content Development & Design
As we reach the midpoint of 2025 and step into Q3, marketers are entering the second half of the year with a clear goal: to finish strong and strategically position themselves for 2026.
To help you navigate what’s happened — and what’s ahead — we tapped our team of strategists, directors, and creatives at Austin Williams for expert insights into the biggest trends shaping their disciplines.
From AI-powered advertising and evolving SEO best practices to innovative web development strategies, paid media optimization, and emerging social media and content trends, these insights reveal what’s disrupting the marketing landscape right now, where things are headed, and how your brand can stay ahead.
Read on for their insights — and see how you can apply them to your brand strategy now and into the future.
Beyond the Hype: AI That Works
See how AI is transforming everything from web development and content to media and marketing operations.
Building More Intelligent, User-centered Websites with AI
Al Auad, Senior Director of Development Operations
In web development, AI tools are all the buzz. We’re seeing real, practical use cases emerge that make both back-end builds and front-end experiences smarter and more efficient.
AW is testing and integrating AI tools in ways that go far beyond fixing code. For example, we’ve been building AI-powered automations that can identify the type of content a user is interacting with. Then, we use that information to dynamically personalize what they receive next, like a recommended resource or a follow-up email.
It’s not just about saving time — it’s about building smarter, more responsive digital experiences that work harder for your users and your brand.
Agentic AI: The Next Frontier in Marketing Efficiency
Eva LaMere, President
I’ve been reading a lot about Agentic AI, the evolution of generative AI, whereby multiple AI agents work together to complete complex tasks, with minimal oversight or intervention from humans.
Pretty soon, with Agentic AI, we will be able to complete a 30-second TV spot in a fraction of the time usually required, using, for example, up to five agents collectively working from the creative brief. One agent writes the script, another the mood board, another acts as DP, and so on. Collectively, they pull it all together to present to the team. That’s one example on the creative front, but imagine how that would work with media planning, publishing, or content development that’s SEO-ready, etc.
AI agents collaborating to accomplish a task “on their own” is game-changing. Similar to the overall premise of AI, this will lead to a place where time savings are reinvested in more strategic tasks, allowing creatives and media planners to spend more time thinking and less time at their keyboards.
Admittedly, this is not months away, more likely a year or more — and like generative AI, there are still hurdles to overcome, but now is the time to be open-minded, open-armed, and willing to experiment.